Ms. Magazine has its own online message boards. I may never get off the Web again.

I wish they'd opt for a model in which they'd get less money from more users. I'd gladly pay fifteen bucks a year to get access. I'd go as far as twenty, even, but I'm not sure I could swing it beyond that. But there have got to be hundreds if not thousands of students and editors who'd be willing to shell out something in that range, but who can't afford half a grand.

Of course, I'm missing -- or willfully ignoring -- the real point here. I doubt the Oxford University Press people really expect too many people to buy individual subscriptions. Their real market consists of institutions -- libraries, colleges, that kind of thing -- who'll be buying licenses to cover all their users. They sell to fewer places, but rake in a lot more cash from each one. And they could hardly charge an extremely high price for an institutional site license if personal subscriptions were only fifteen bucks.

Still, I selfishly continue to feel that they're overlooking a potential market here.

Ya know, somebody probably ought to do something about that.